The first step to making your club more inclusive

When working with clubs and groups in the community, we often hear that they offer an inclusive environment but don’t seem to be attracting more diverse members. They are willing to let anyone join their club and want to offer new opportunities, but either don’t know where to start or don’t have people walking through the door.

Reflecting on your community’s demographics can be the best first step a club can take to turn your inclusive dreams into a reality. Using your local government’s resources or statistical data for your area, you can discover everything from the age groups of your community to the languages they speak. This can help clubs and groups target specific demographics or alter their policies, promotions and opportunities to reflect the community better.

When collecting data of this kind, it can be easy to wonder where even to start. To make this process simpler for you, we have prepared an easy-to-follow resource. Our Understanding Your Community resource can be completed digitally. It will give you the tools to find the most relevant information for your club and help you compare that data to your own member information.